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About the Episode
Today’s guest is the Executive Vice President for Games at Rovio and he shares soft launch strategies, mobile game trends and even weighs in on the Ketchapp acquisition. Also, listen to his thoughts on the mystic story of how Angry Birds was the 52nd app that Rovio launched and why it finally succeeded.
Soft Launch Strategies, Mobile Game Trends and even the Ketchapp Acquisition with Rovio’s EVP!
Wilhelm Taht is the Executive Vice President of Rovio, the company responsible for one of the most popular games ever, Angry Birds. In this podcast, Wilhelm talks about soft launch strategies taking a look at your audience and assessing how much revenue you can make per person in that audience, (cpi vs lvp equation). He also gives some insights on mobile game trends, how to anticipate which trends are going to last and which ones aren’t. He even weighs in on the Ketchapp acquisition. You definitely don’t want to miss this podcast!
How ‘Angry Birds’ Finally Succeeded
Angry Birds is definitely one of the most popular series of games in the app space, it was so famous it got its own movie! But did you know that it was the 52nd app Rovio launched and it only gained popularity half a year (or so) after it was launched? Well, now you do! Listen to the full podcast to learn more about the Angry Birds games and how it achieved success from the EVP of Rovio himself!