Here’s a simple strategy to soft launch iOS games and get valuable user feedback on a shoe string budget.
Sample TouchArcade Post:
http://forums.toucharcade.com/showthread.php?p=3961088
Transcript
Big companies can soft launch for a year or six months which really takes time.
This video talks about the best way to soft launch!
Whatever type of launch you are building, may it be:
- Productivity App
- Casual game
It is important to do the following:
Video Release, get some of your friends to look at the application or play with it. And the most important thing is, get strangers or those who don’t have a connection with you to go through the app, who will really tell you the truth!
You can hire a marketing agency like us, who can look through your app who would provide feedback or suggestions.
Included in this video are personal experiences that will surely provide you the importance of soft launch and how it will bring you to success.
Also, there are three things you should focus on before you can get your users!
- App icon
- Onboarding
- Retain your users
Get to know too: Touch Arcade used for game’s soft launch and get a chance to take a $25 reward!
Leave your comments below or let me know what you think and visit www.appmasters.com/itunes and check out over 500 podcast episodes!
sounds very promisingl. will use the strategy for launching our new game in March. hope it will work
Oh yeah!
Thanks for sharing the resources. Onboarding is something we’re going to revisit.
Nice dude!
Great video Steve thanks
Thanks man!
Hi Steve,
Great videos & tips – as usual 🙂
One thing I would recommend for Games soft launch -and through which I went just a few weeks ago – is user test videos. PlayTestCloud does it, videos are bit pricey but you get very valuable feedback by seeing”normal people” playing your game and thinking out loud.They also do survey types of test and they are a cheaper option, but I didn t test that. User testing that you recommend does it as well but they’re less focused on games so maybe better for other types of apps.
I will definitely try your trick on TouchArcade once my updated game version is ready!
@disqus_mg6yBmsK8x:disqus completely agree. UserTesting.com is also great for this.
Hi Steve,
Can you tell me what the amazon test site is or share a link? Cheers Andrew
Andy, here you go bro!
https://www.mturk.com/mturk/welcome
Hi Steve!
Thank you very much for your video! Very helpful!
I’m considering to make a soft launch in Philippines for Petoons: https://itunes.apple.com/ph/app/petoons/id951664178?mt=8
It’s an early version and is not complete yet but I want to be ready for 23th April so I can make a soft launch and gather all the feedback and fine tuning and fix the app. How much does it cost getting your support for a soft launch?
Cheers
@sergiogarcapino:disqus you have mail. =)