Today’s guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app store reviews.
05:00 – How Zinio optimized the opt-in push notification
08:45 – Heavily discounted offers: Zinio’s most effective email marketing campaign
15:00 – Email sequence strategies that engage users
22:00 – Leveraging Apple’s new provisional push feature
23:50 – How Zinio bounced back from 2.1 stars to 4.5 stars on the app store
27:45 – Gamification: Zinio’s future marketing strategy
Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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