Today’s guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app store reviews.
05:00 – How Zinio optimized the opt-in push notification
08:45 – Heavily discounted offers: Zinio’s most effective email marketing campaign
15:00 – Email sequence strategies that engage users
22:00 – Leveraging Apple’s new provisional push feature
23:50 – How Zinio bounced back from 2.1 stars to 4.5 stars on the app store
27:45 – Gamification: Zinio’s future marketing strategy
Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.
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