665: Retention Strategies with AccuWeather VP, Trish Mikita

665: Retention Strategies with AccuWeather VP, Trish Mikita

Today’s guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user’s location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills.

Trish Mikita is the Vice-President,  Digital Media Strategy at 

401: The future of IoT and weather with David Mitchell of AccuWeather

Are you fascinated by IoT technology? Well today’s guest is the VP of Emerging Platforms at AccuWeather and he talks about the future of IoT and the impact that weather plays. Also, listen to the part of the show where he shares a great habit that has contributed to his success.

David Mitchell is Vice President of Digital Media, Emerging Platforms at AccuWeather.

David Mitchell
https://twitter.com/mitchelld

AccuWeather
http://www.accuweather.com/