391: The Analysis You Should Do Before Building Your Product with Keith Casey

If you’re like me you just go from idea to building without thinking through the whole idea. Well, I think that’s a big mistake and today’s guest tells us that development is the easiest part of the process and shares the analysis that we should do before we actually build the product. Also, listen to the way that he frames the questions that he poses to potential customers to get to the heart of the problem that makes it easier to make the sale.

Keith Casey is the Director of Product at Clarify, Inc.

Keith Casey
https://twitter.com/caseysoftware

Clarify.io
http://clarify.io/