Are you like me and new to the world of programmatic advertising? Well today’s guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on.
Want to know how you can drive more mobile ad revenue? Well today’s guests are from Mopub and they share why having competition for your ad space is crucial to earning more ad revenue. Also, listen to the case study of how one app drove 3 times more revenue just by showing their ad in a different spot in the game.
John Egan is Head of Channel Partership Sales at MoPub at Twitter.
Alice Pang is the Developer Advocate at MoPub at Twitter.