429: How to increase your app audience and impact with content marketing with Peggy Anne Salz

How do you use content marketing to build your app audience? Well today’s guest talks about the importance of content marketing in today’s app climate and how you can get started. Also, listen to her step-by-step process in crafting a compelling story for your app launch and how to turn that story into 5 other articles.

Peggy Anne Salz is Lead Analyst and Founder at MobileGroove; Nine-Time Author and B2B Content Marketing Strategist.

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