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An Interview on The Brand Journalism Advantage: How To Get A Reporter’s Attention

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Listen to Steve’s interview on The Brand Journalism Advantage and shares how to get Reporter’s attention. You will discover:

Use Instagram
Engage: communicate with reporters about things they’re talking about.
Give a reporter the exclusive: first right to publish your announcement.
Embed juicy details: put the GIF inside the email.
Personalize your pitch: do your homework on the reporter so you can personalize the pitch.

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