Hey there, fellow app enthusiasts and aspiring app developers! Are you ready to unleash the full potential of your app and skyrocket your success? Well, get ready to dive into a world of app monetization strategies that will leave you energized and inspired. In this blog post, we’re about to unveil the secrets to increasing your app revenue like never before. Whether you’re a seasoned pro or just embarking on your app development journey, these proven techniques will take your app to new heights. So fasten your seatbelts, because we’re about to embark on an exhilarating ride filled with innovative ideas and game-changing insights. Get ready to revolutionize your app revenue and make your dreams a reality! So you have built a great APP, awesome! Lets now look into 4 critical features that you need to make your APP launch a huge success.
1. Tracking your onboarding pages
Tracking the onboarding process refers to identifying and tracking important events using tracking tools such as Firebase or Mixpanel. One of the key metrics to consider is the first APP open vs paywall view which should be maintained at 100%. This implies that you should show your paywall on at least every first App open, and in some cases, on every App open. Remember that over 50% of sales usually comes during the onboarding process, so tracking every step of customer journey at this stage is critical to enable data driven decisions and paywall / onboarding optimization. Once your APP is live and you start collecting data at different touch points you can then compare them with the industry average to determine priority. Then continue split testing until you get the matrices right.
Watch examples of this technique here: https://youtu.be/AYBYgfDzYhA?t=142
2. Show your paywall during the onboarding process.
It may sound counterintuitive but over 60% of total sales comes from users even before they have used your APP which makes the onboarding process perhaps the most important part of the customers journey.
Showing a paywall during the app onboarding process can be highly advantageous for multiple reasons. First and foremost, during onboarding, users have already demonstrated interest in your app by downloading it, making them more likely to be receptive to offers and willing to make a purchase. This “warm lead” stage presents a prime opportunity to present a paywall and convert them into paying customers while their excitement and interest are at their peak. Moreover, the onboarding process is a crucial phase where users actively explore your app’s features and functionalities.
By strategically placing a paywall during this phase, you can engage users when they are most receptive and open to the value your app provides, increasing the likelihood of them recognizing the benefits of upgrading and being inclined to make a purchase. Furthermore, by showcasing the paywall during onboarding, you can effectively demonstrate the unique value your app offers, highlighting key features and showcasing how it enhances the user experience or solves their problems. This not only justifies the cost of upgrading but also increases the perceived value of the paid version. Additionally, displaying the paywall during onboarding makes the upgrade process seamless and convenient for users. They don’t have to search for upgrade options or navigate through menus to find the premium features, resulting in a frictionless experience that enhances the likelihood of users opting for the paid version. Lastly, studies have shown that a significant portion of app sales occurs during the onboarding process, making it a critical window of opportunity for conversions.
By strategically introducing a paywall at this stage, you maximize the chances of converting users into paying customers, leveraging their initial interest, engagement, and the value proposition presented during onboarding. In summary, showing a paywall during the app onboarding process takes advantage of users’ initial enthusiasm, engages them at a pivotal stage, demonstrates the value of the paid version, and streamlines the upgrade process, ultimately boosting conversion rates and driving revenue for your app.
3. Add a review screen after paywall.
Asking for customer reviews after a paywall can bring several benefits to your app. Firstly, by requesting reviews from users who have gone through the paywall and made a purchase, you are more likely to receive feedback from genuine and committed customers. These reviews carry more weight and credibility, as they come from users who have experienced the full value of your app. This helps potential users trust the authenticity of the reviews and the reliability of your app.
Secondly, positive customer reviews serve as powerful social proof. When potential users see positive reviews from other paying customers, it builds confidence and validates the quality and value of your app. These reviews act as endorsements, influencing others to trust your app and consider making a purchase themselves. It creates a positive perception of your app in the minds of potential users, increasing the chances of conversions.
Moreover, by asking for reviews after the paywall, you are more likely to receive feedback from users who have actively engaged with your app’s premium features. Their reviews can provide valuable insights and highlight specific aspects of your app that resonate with paying customers. This feedback can help you further optimize and enhance your app to cater to the needs and preferences of your target audience.
Additionally, customer reviews offer an opportunity for you to engage with your users, show appreciation for their support, and address any concerns or issues they may have. It demonstrates that you value their feedback and are committed to continuously improving the user experience.
In summary, asking for customer reviews after a paywall enables you to gather feedback from genuine customers, establish social proof, gain valuable insights, engage with users, and enhance the overall reputation and credibility of your app. It is a valuable strategy to leverage the positive experiences of paying customers and attract new users to your app.
4. Use a hard paywall
Implementing a hard paywall for your app offers significant advantages. It directly contributes to revenue generation by requiring upfront payments for accessing premium content and features. This ensures a clear monetization strategy, providing resources for app sustainability and development. Additionally, a hard paywall protects premium content from unauthorized access, preserving its value and preventing unauthorized distribution. Paying customers also benefit from an enhanced user experience, as exclusive features and content are made available to them, increasing their satisfaction and engagement. The flexibility to offer different subscription tiers accommodates various user preferences and budgets, maximizing monetization potential. By establishing a hard paywall, you create a sustainable app development model, utilizing consistent revenue streams to improve and update your app, while offering ongoing support to users. Overall, a hard paywall enables effective monetization, content protection, enhanced user experience, pricing flexibility, and long-term app success.
Congratulations, my fellow app champions! You’ve just unlocked a treasure trove of invaluable knowledge and strategies to boost your app revenue. Armed with these proven techniques, you’re now equipped to overcome any obstacle and achieve remarkable success in the competitive app market. Remember, it’s not just about the passion you pour into your app; it’s also about smart monetization and seizing every opportunity to engage and convert your users. By implementing the right mix of onboarding optimization, paywall strategies, and customer engagement, you’ll witness a dramatic surge in your app revenue. So go out there, unleash your creativity, and let your app shine brighter than ever before. Your journey to app success starts now, and with the right strategies in your arsenal, there’s no limit to what you can achieve. Embrace the excitement, embrace the possibilities, and let your app revenue soar to unprecedented heights. The world is waiting for your app to make its mark, so go out there and conquer it with unstoppable determination. Good luck, and may your app journey be filled with triumph, growth, and endless rewards!