Designing and launching a mobile app is a huge accomplishment but you can’t expect your app to go a long way if you don’t perform proper app marketing. The most important thing is to find a way to use mobile app marketing to improve customer engagement as this will help you raise awareness and get more people to use the app.

If you have no idea how to use marketing to improve customer engagement for your mobile app, we’ve got you covered. Here are the hacks you need to reach the highest goals with your mobile app.

1.Define Target Audience

Every marketing strategy needs to start with this basic step. To improve your marketing efforts, you need to know who your target audience is.

Do your research and define your target audience based on the following characteristics:

  • age
  • sex
  • level of education
  • online behavior and habits
  • social status
  • location

Specify who you want to advertise for. This will give you guidance for the rest of the steps we’ve listed.

2.Simple Registration

People online don’t like to waste their time on boring tasks. If your app has a complicated registration process, chances are a significant number of users might give up.

To avoid losing potential app users due to a complicated registration process, you should simplify it.

Allow your users a one-step registration process via:

  • social media
  • Google accounts

This way, more people will start using your app.

source: AliExpress 

3.Customize User Experience

When users start using a mobile app, they’re providing a huge amount of useful data. You need to use this data to make their experience even better.

That means that you can customize users’ experience by:

  • sending them notifications starting with their name
  • informing them about the prices of the products they’ve viewed
  • reminding them to revisit the app or finish an action

Users will feel more connected to the app and will feel special for the attention they’re getting.

4.App Store Description

Before installing your mobile app, most visitors will read the description of the app in the app store. It’s important that this description is properly written.

Some of the best writing services use these tactics in their apps. They make sure there are no spelling or grammar mistakes in the description and take potential users step by step through the app. 

The description needs to be:

  • informative
  • easy to comprehend
  • written in a conversational manner
  • valuable to the reader
  • answering the most significant questions about the app
  • professionally written

This way, people will perceive you as reliable and professional.

5.Social Media Presence

You need to stay current and be present wherever your target audience is.

Social media is inevitable for your mobile app marketing strategy and you have to make use of tall the best platforms. That means that you should:

  • create social media profiles on Facebook, Instagram, Twitter
  • create content aimed at your target audience
  • communicate with your target audience
  • listen to their opinions
  • read their comments and DMs
  • create sponsored ads

Social media marketing is a powerful marketing tool that you have to use to advertise your mobile app.

source: WhatsApp Instagram 

6.Update Regularly

No hack can help you with user acquisition or retention if the app isn’t performing with maximum quality.

That means that you have to maintain the app and never allow for its quality to deteriorate.

You can achieve this by:

  • regularly updating the app
  • removing bugs
  • fixing errors
  • adding features your customers feel are lacking

Constantly work on app improvement and your customers will be happy to continue using it.

7.Intro Video

Some people don’t like to read the app description and information on how to use them. Those people need more than text to be convinced.

You can create an intro video to get more people on board with using your app. The intro video should contain:

  • important app information
  • the visual presentation of how to use it
  • a “hook” to get people to install the app

The video needs to be interesting and appealing. It needs to make people want to learn more about the app and use it for its great features.

8.Influencer Marketing

Finally, you can turn to another great marketing strategy and skyrocket your mobile app. Influencer marketing can get more people to start using your brand.

Don’t worry if you can’t afford to collaborate with mega influencers who have millions of followers. Turn to micro-influencers that your target audience will like and get them to promote your app.

You could offer them:

  • paid collaboration
  • mutual promotion

Here’s how a language learning app promoted its brand with the help of a famous soccer player.

source: DuoLingo Instagram 

Influencer marketing can go a long way, especially if you choose the right person for the job.

Final Thoughts

Marketing is extremely important for the success of your mobile app. Without proper advertisement, your app will be pushed away by strong competitors.

Use the advice and hacks listed above to improve customer engagement for your mobile app. Start applying your favorite hacks ASAP and you’ll soon be able to feel the improvement.

Daniela McVicker
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