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Unless you have been living under a rock for the past decade, you realize just how popular mobile apps are. Modern consumers use apps to interact with their favorite companies and take advantage of the content they have to offer. If you are a business owner, having a mobile app built is something you should view as a priority.

In most cases, nearly 35 percent of the budget a business has for a new mobile app will be detected to marketing it once it is completed. Failing to spread the word about the new digital product you have available can lead to this venture failing in spectacular fashion.

Are you curious about the latest trends in the world of mobile app marketing? Check out our list of app marketing techniques you need to keep an eye out for in 2019.

Let a Social Media Influencer Tell The World About Your App

Did you realize that over 79 percent of the American population uses social media platforms like Facebook on a weekly basis? Most of the people who frequent these social media haunts follow popular influencers. If you are looking for a way to spread the word about your new app, then using influencer marketing is a great idea.

The best influencers work hard on building their brand and getting their followers to come with them on their journey. Before choosing an influencer to approach about marketing your new app, take some time to look over their social media profile. You need to make sure the influencer you choose represents the core values your company has. Doing this will help you attract a wider audience while avoiding the problem of alienating the customers you already have.

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Informing Consumers About Potential App Frauds

Believe it or not, not everything you see on the Internet is true. Some cyber-criminals take advantage of the good nature a consumer has by presenting them with fake apps that are patterned to look like popular programs already on the market. These fake apps generally have one purpose and that is to trick the user into entering sensitive information.

In the past few years, there have been a number of data breaches and hacks that were carried out via unsecured apps. Modern consumers want reassurance when it comes to how secure your mobile app is. This is why companies all over the world have started using things like fraud alerts and security freezes as part of their app infrastructure.

These tools are designed to help app users stay in the know regarding potential cyber-threats. Being transparent about these issues can help you build trust with your audience. Keeping track of the security problems and errors your Amazon-hosted app has is easy when using Amazon Cloudwatch – Papertrail log management. This system organizes all of your error logs and puts them on one easy to use dashboard.  

Companies are Using Targeting Techniques to Market Their Apps

The first step in developing an adequate app marketing strategy is getting to know your audience. Having user personas to work with can also help you figure out what your audience wants and how to best meet their needs. Many app developers and small businesses have started to use the STP approach when it comes to marketing their programs. The acronym STP stands for segmentation, targeting and positioning.

In essence, the STP approach is designed to help you market your new app to people who are actually interested. By breaking up your audience into segments, you can create custom marketing campaigns that will appeal to these various groups individually

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Dynamic and Engaging Content Formats

Creating a PPC campaign for your new app is a great idea. While this type of marketing tool is a bit expensive, it is worth the investment. When creating the text for these ads, you need to focus on informing and entertaining your audience. Ideally, you want to use humor and facts to convey the benefits of your new app.

Many companies have also started to use the power of video to detail the benefits of their apps. Before attempting to create one of these explainer videos, you need to find professionals to help you out. Often times, DIY videos will not provide the viewer with the high-quality content they are in search of. Professionals can help you develop a script for your video and shoot it when the time comes.

Keeping up with the latest app marketing trends can benefit your business greatly. By using state of the art marketing techniques, you can increase the level of success your new app has.

 

Wendy Dessler

Wendy Dessler

Super-connector at OutreachMama
Wendy Dessler is a super-connector with OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.
Wendy Dessler