How to Make Effective Snapchat Ad That Drives Results?

Snapchat is among the most popular platforms for social media marketing today. According to Timothy, there is a procedure that you need to follow to make your Snapchat ad effective. For them, they discovered advertainment, which combined advertisement and entertainment to reach out to the younger audience.

The advertisement should not only infuse entertainment, it should also include three factors including cultural relevance. For this, one can include a song or dance that is culturally relevant to that audience and then insert the brand. Timothy also suggested an approach they called “meme-mini top.” Younger people tend to connect and resonate with memes. Whenever they see a funny meme, they immediately share it and if a brand can insert themselves in that conversation it would be a great ad. Lastly, he suggested that there should be a human factor because human beings love to laugh and humans share whatever they find funny and entertaining.

Why Consider the Human Factor in Your Ad?

The person who is watching the ad is a human being with feelings and emotions that you can engage with. So, if you consider this factor and aim to get a response from your viewers, you should tap their emotional side to connect with them. As a result, you will get the right reaction from them which leads to conversion or downloads.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.

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