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Description

Today’s guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he’s using affiliates to drive targeted and engaged users, how he’s incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him.

Nate Hunter is the CTO at SuperDraft, Inc.

Highlights

01:50 – What drove Nate to create Superdraft.
03:00 – The strategies he adapted from the mobile gaming space to increase retention.
07:45 – The importance of affiliates and how to best utilize this model.
13:00 – Financial strategies that Superdraft is adopting.
14:45 – Using Facebook advertising to install volume.
15:50 – Facebook strategies geared towards user acquisition.
22:44 – Fundraising tips.

Show Mention

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