App Radar will save you time with their unified and connected ASO workflow and save you money with their Apple Search Ads team who will optimize your campaigns and increase your ROAS. See why companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.

Let Adjust unify all your marketing activities into one powerful platform, and give you the insights that you need to scale your business. Adjust provides 100% accurate mobile app tracking so you can make better informed marketing decisions. See why more than 25,000 apps have implemented Adjust’s solutions.


Coming up, you will discover the ASO strategies that today’s guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and how implementing an in-app purchase bundle doubled his sales.

Altai Zeinalov is an ASO specialist and CEO at Diveo Media.

Show Notes

Growing from 5 to 800 Downloads a Day Through ASO

At first, Altai thought that writing random keywords will help but after finding articles and listening to podcasts such as App Masters’, he taught himself ASO. The next day after implementing ASO, he saw a boost in downloads, increasing to 50 a day on the onset and during steady-state, even got to 800 a day.

They only had two languages for the app so they did ASO for both English and Russian, but after learning about the Spanish-Mexico localization tip from Steve, they also applied that in.

Keyword research, utilizing different localizations including Spanish-Mexico for the US App Store, and constant ASO iteration applied with a good, quality app can do the trick for you too.

Landing an Apple feature

Altai shares that he got an app feature but used one another of Steve’s trick. All he did was look for Apple editors on LinkedIn and reached out to them by sending them an email. Lucky enough, the editor responded to Altai and gave him instructions on how to go about it sending in more details on the app, and soon enough, he got the coveted feature!

Show Mentions

ASO in Russian
– Fav app: Little Stories. Bedtime books: (iTunes)

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.