Today’s guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.

Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.


04:16 – How to start approaching user acquisition primarily in the launch phase.

07:39 – Primary channels you can use for paid acquisition and tips that work on Facebook.

10:44 – Guilhem shares a good PR story and what works in creating video ads.

16:58 – Why you should always have an open communication line with your users.

20:37 – The benefits of being online and the tools you can use for people to get in touch with you.

24:07 – How they approached monetization and what kind of strategies work to get people to subscribe.

Show Mentions

– Fav app: YouTube


With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.


Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog