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App Store Optimization Commandments

Are you trying to increase your app’s exposure using app store optimization?

Do you want to know tried and true principles of ASO that you should follow?

In this Slideshare presentation, you will discover the fundamentals of app store optimization.

Whether you are completely new to ASO or you are an experienced app marketer then use these as your app store SEO.

1. Thou shall target relevant and low competition keywords rather than high volume, highly competitive keywords.
2. Thou shall have search friendly keywords in the app name.
3. Thou shall not forget that in-app purchases and app store reviews are indexed for ASO.
4. Thou shall optimize icons and screenshots for downloads.
5. Honor the user not just keywords.
6. Thou shall optimze app store listing.
7. Thou shall not seek immediate downloads.
8. Thou shall have a video trailer.
9. Thou shall optimize the first two lines of the app description.
10. Thou shall create viral loops.



One Comment

  • Matt Hofacker says:

    Hey Steve, I would just like to say thank you for the great slides. I really enjoyed the layout and theme. I can’t agree more with commandments 5 and 9. While keywords and description are a huge part of ASO for both iOS and Android many app marketers get infatuated with stuffing as many keywords as possible in their description. I believe it’s key to tell a story with your description, paint a pitcher for your potential users of how they could use your app and all the great features they would benefit from downloading your app. I just wanted to share an article I found that goes a little more in-depth about the commandments you’ve laid out.

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