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Show Notes

Kripesh drops by our YouTube channel to give us detailed discussions on the things which can get apps suspended, so we can avoid these.

  1. Using copyrighted content – apps which downloads movies or songs without appropriate permissions are examples of these.
  2. Using trademark names – do not use brands which does not belong to you, if there is a need to use them, use them properly. Instead of using Instagram Editor, you can change it to Editor for Instagram.
  3. Using web views – your apps should not look like plain websites, design it in a way that it adds value versus the website version.
  4. Using adult content – placing sensitive content can get your apps removed from the store.
  5. Content rating – if you are showing ads for 18+ audience, then rate your apps accordingly.
  6. Use royalty-free images – download your images from websites offering royalty-free images such as Pexels or Unsplash.
  7. Avoid misleading names – your app should do what it states.
  8. Spamming – do not use repetitive keywords in your metadata, reviews, etc. If you are targeting certain keywords for ASO, do not overdo it.
  9. Repetitive Content – when reskinning, do not just change the skin. Make significant changes in content, functionality, color scheme, design, UI and the like.
  10. Offering incentives – you cannot offer these to your users in return for a review or a rating.

A bonus tip is added for those who can stay on after #10 so stay tuned 😉

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.