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AppInTheBox - Ben Jarris

AppInTheBox – Ben Jarris

AppInTheBox - George Bosevski

AppInTheBox – George Bosevski

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About the Episode

Coming up I have the founders of AppInTheBox to talk all about the app marketing strategies they implemented that led to over $100,000 within the first couple of days of launching their hit app, Drop the Chicken. Also, listen to how the different categories in the App Store play a key role in downloads and how you can decide which ones to use for your app.

Ben Jarris and George Bosevski are co-founders of AppInTheBox.

Show Notes

It takes more than one marketing strategy to saturate the app market successfully. In this episode, we will learn how to advertise and get our apps out there through video reviews, strategic categorization and a lot more.

Our two, yes two, awesome guests today are Ben Jarris and George Bosevski, co-founders of App In The Box, and they are here to share with us how they worked at getting 85,000 downloads for the their hit puzzle game, Drop the Chicken, on the first day of launch.

Here are the highlights of my discussion with Ben and George:

  • How they come up with new ideas and good angles on the things that are already existing in the market,
  • Where the original idea of Drop the Chicken came from and what helped them reached impressive download numbers during the release,
  • How to pump sales up through  in-app advertising, early press releases, and good video reviews,
  • Personalization, setting an embargo date and other tips and tricks in pitching to the press,
  • The best days to set your apps free and other things in the app store that you need to keep an eye on,
  • Balancing between developing apps for others and creating theirs, and
  • How learning how to categorize your apps can make a difference. 

Ben and George had also opened up about their initial concerns on similarities of their app with Cut the Rope and had shared how they figure out if other people find your app as awesome as you do.

Show Mentions

Smule Episode
– George Fav App: Viber: (iTunes | Google Play)