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You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as “perpetual motion machine”.

Robin Williams is the Head of Emerging Technology at Twinkl.

Highlights

03:57 – How they are approaching AR and what it’s all about
06:52 – Priorities: how to decide what to work on first
09:13 – What is user testing?
12:35 – Perpetual motion machine as a growth strategy
16:05 – Using his Conversation Rate Optimization (CRO) skills in the mobile space
23:50 – As Head of Emerging Technology, how he makes his predictions

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