Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as “perpetual motion machine”.
03:57 – How they are approaching AR and what it’s all about
06:52 – Priorities: how to decide what to work on first
09:13 – What is user testing?
12:35 – Perpetual motion machine as a growth strategy
16:05 – Using his Conversation Rate Optimization (CRO) skills in the mobile space
23:50 – As Head of Emerging Technology, how he makes his predictions
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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