You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as “perpetual motion machine”.

Robin Williams is the Head of Emerging Technology at Twinkl.


03:57 – How they are approaching AR and what it’s all about
06:52 – Priorities: how to decide what to work on first
09:13 – What is user testing?
12:35 – Perpetual motion machine as a growth strategy
16:05 – Using his Conversation Rate Optimization (CRO) skills in the mobile space
23:50 – As Head of Emerging Technology, how he makes his predictions


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Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog