0:11 – The key component to increase app downloads
1:33 – Choosing and focusing on target keywords influence app downloads and organic search rankings
4:23 – Will indexing more keywords ensure a higher spot in search rankings?
4:47 – Utilizing search ads and create keyword combination when targeting audiences
5:54 – Using different yet target languages on keyword fields affect rankings
7:50 – Burst campaigns: Are they really effective for app launches?

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog