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6 Expert Tips for Apple Search Ads

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We’ve talked about Apple Search Ads in a previous post, where we discussed what they were and how they can affect you as a developer or as a mobile app publisher, now, it’s time to dive deeper into Apple Search Ads and hear from the experts and learn a few tips and tricks about how you can effectively use it.

Since its launch, there have been many reactions to Apple Search Ads, some loved the fact that they don’t have to share the revenue they earn with Apple and others think that it’s the worst thing that Apple has ever done, claiming that it will only benefit big mobile app developers and publishers and leave Indie app developers and publishers out in the cold.

The last claim is only true if you don’t know what you’re doing. This is where you should read on.

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Top Podcast Episodes on How to Pitch the Press

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1. Techcrunch – Steve O’Hear [smart_track_player url=”″ image=”” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] I’ve got Techcrunch writer Steve O’Hear to talk about the things you need to know when sending…

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The 10 Commandments of App Marketing (Or Stuff You Shouldn’t Do)

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We are all guilty of committing some mistakes in our marketing efforts and some are even hard to recover from. The magnitude of the damages caused by these mistakes vary in size and impact, but they all boil down to the same things—they disrupt our marketing campaigns and they cost money, time, and effort. Thus, it is suffice to say that avoiding such mistakes will not only lead you to success, but will spare you from unnecessary costs along the way.

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