So you’ve built a great app. Now what? Now it’s time to market it and make everyone know about its awesomeness.
But which marketing strategy to go with?
With literally a hundred ways you can market your app, I can understand your frustration when it comes to choosing one strategy that will work.
We’ve talked about Apple Search Ads in a previous post, where we discussed what they were and how they can affect you as a developer or as a mobile app publisher, now, it’s time to dive deeper into Apple Search Ads and hear from the experts and learn a few tips and tricks about how you can effectively use it.
Since its launch, there have been many reactions to Apple Search Ads, some loved the fact that they don’t have to share the revenue they earn with Apple and others think that it’s the worst thing that Apple has ever done, claiming that it will only benefit big mobile app developers and publishers and leave Indie app developers and publishers out in the cold.
The last claim is only true if you don’t know what you’re doing. This is where you should read on.
1. Techcrunch – Steve O’Hear [smart_track_player url=”http://traffic.libsyn.com/mobileappchat/440_techcrunch.mp3″ image=”https://appmasters.com/wp-content/uploads/OHear-Steve-OHear.png” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] I’ve got Techcrunch writer Steve O’Hear to talk about the things you need to know when sending…
Are you an Indie Developer, a newbie in the developing app space or a startup looking for mobile publishers to partner with? You’ve come to the right place. We at…
If you’re a budding app developer or app publisher and want your app on the App Store to get more downloads, or if you’re generally just curious about how ads…
Vilfredo Federico Damaso Pareto is the mind behind the popular 80/20 rule in life. It suggests that 80 percent of the outcomes come from 20 percent of your inputs. The…
Possessing the right mentality is a highly important ingredient to growth and profit in the app market, so much so that it could make or break even the most established app entrepreneurs. This science of growth mentality has been the subject of the studies conducted by world-renowned Stanford University Psychologist, Carol Dweck.
Thriving in the app industry is very challenging. You can’t always expect to create an overnight hit like Flappy Bird. With 1.6 million apps in Google Play and 1.5 million…
We are all guilty of committing some mistakes in our marketing efforts and some are even hard to recover from. The magnitude of the damages caused by these mistakes vary in size and impact, but they all boil down to the same things—they disrupt our marketing campaigns and they cost money, time, and effort. Thus, it is suffice to say that avoiding such mistakes will not only lead you to success, but will spare you from unnecessary costs along the way.
