So you’ve built a great app. Now what? Now it’s time to market it and make everyone know about its awesomeness.
But which marketing strategy to go with?
With literally a hundred ways you can market your app, I can understand your frustration when it comes to choosing one strategy that will work.
We’ve talked about Apple Search Ads in a previous post, where we discussed what they were and how they can affect you as a developer or as a mobile app publisher, now, it’s time to dive deeper into Apple Search Ads and hear from the experts and learn a few tips and tricks about how you can effectively use it.
Since its launch, there have been many reactions to Apple Search Ads, some loved the fact that they don’t have to share the revenue they earn with Apple and others think that it’s the worst thing that Apple has ever done, claiming that it will only benefit big mobile app developers and publishers and leave Indie app developers and publishers out in the cold.
The last claim is only true if you don’t know what you’re doing. This is where you should read on.