Did you realize that by the year 2020, there will be over 6 billion mobile app users? If you are a tech entrepreneur looking for a new venture or a business owner trying to create a competitive edge, embracing the power of mobile apps is a must.
You know the signs of an addictive app: an unwillingness to put your device down, an overwhelming urge to “just check it one more time,” actually dreaming or daydreaming about using it.
Think Twitter, Pokemon Go, even Amazon.
The fact is, most of these were intentionally created to be habit-forming. Called behavior design, the intentional use of psychology within the computer science field has yielded some of the most popular–and addictive–apps and games.