8 Secrets to Designing an Addictive App

8 Secrets to Designing an Addictive App

You know the signs of an addictive app: an unwillingness to put your device down, an overwhelming urge to “just check it one more time,” actually dreaming or daydreaming about using it.

Think Twitter, Pokemon Go, even Amazon.

The fact is, most of these were intentionally created to be habit-forming. Called behavior design, the intentional use of psychology within the computer science field has yielded some of the most popular–and addictive–apps and games.

App Store Optimization for Brands vs. for Start-ups

App Store Optimization for Brands vs. for Start-ups

ASO is something, every app publisher has to do. There are various blog posts giving advices for App Store Optimization but an efficient ASO-strategy can look differently, for small app-startups or well established brands. This post covers what ASO means for a brand...
Why You Only Need 100 Downloads For App Success

Why You Only Need 100 Downloads For App Success

  There is an app for everything. In this day and age, from silly games to apps that monitor your heart rate, consolidate your to-do lists and even help you spy on your spouse. Tablets and smartphones are overtaking computers; many have their first experience of...