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Lakshmi uma

717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum

By PodcastNo Comments

Coming up, what to know the differences between a copyright and a trademark? Well, I’ve got Gary Nissenbaum to talk all about the legal side off the app business. You will discover how to protect yourself from copycats, how to overcome legal pitfalls and how to fight back against negative marketing campaigns.

Gary Nissenbaum, Esq. is the Managing Attorney & Founding Principal at Nissenbaum Law Group, LLC

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Google Play App Store Optimization – What Matters Most?

By Articles, PodcastNo Comments

Coming up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you actually have to repeat a keyword in the long description and more.
I will tell you exactly what we did to each section of the Google Play listing and tell you the results that happened from each round

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Wt_TcEW9vTA

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716: This Chatbot Helps You Recruit Better Talent with Christoph Gueldenberg

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Today’s guest is the Co-Founder of jobpal, a recruitment chatbot that helps companies attract better talent and automate their recruiting funnel. You will discover how understanding their customers’ pain points lead to those crucial early sales, his strategy to closing deals with big companies and a great tip about how he brings his best customers to big events as testimonials and as a customer appreciation tool.

Christoph Gueldenberg is the Co-Founder at Jobpal

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715: How to Leverage Behavioral Science to Improve App Subscriptions with Jeni Miles

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Today’s guest is the Business Development Manager at Google Play, a digital distribution service that serves as the official app store for the Android operating system. You will hear the top things you need to increase app subscriptions, pricing plans and the common pitfalls that he sees with the app developers.

Jeni Miles is the Business Development Manager at Google Play.

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