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Lakshmi uma

706: How to Find Micro-Influencers on Instagram with NG Gordon

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Today’s guest is a former professional tennis player and software founder and now he’s a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product.

NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.

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704: Mobile App Analytics with AppsFlyer’s Ben Jeger

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Are you trying to figure out which analytics tool to use? Well, I’ve got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues.

Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.

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703: Viral Growth for a Hyperlocal App with Jegor Ivanov

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Are you building a social network or a hyperlocal app? Well today’s guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features.

Jegor Ivanov is the Product Manager, Growth at Jodel.

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701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov

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Today’s guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns.

Todor Madzharov is Head of Marketing at JOB TODAY.

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700: Beta Launch Strategies with William Heathershaw

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Do we really need another screen time app? Well today’s guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel and why you should ask your users if they have considered uninstalling your app.

William James Heathershaw is CEO at UncleWilliam.org.

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698: Building the Right App at the Right Time with Ken Vermeille

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Today’s guest is the Chief Growth Officer at Lingvist, a language learning app. You will discover how he’s been able to grow their user base by 30x in a very crowded space, how h

Want to know how to build features that your customers will actually want to use? Well today’s guest shares his 4-step process on how to turn your app idea into a product that users will love. Plus, listen to his tips on the types of questions you should ask potential customers.

Ken Vermeille is the CEO at Vermillion Sky.

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