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Lakshmi uma

693: Why Rewarded Engagement Drives Better Users with Daniel Todd

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Looking to drive low cost downloads that targets female sports fans? Well today’s guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he’s using Facebook ads to drive downloads for his own apps and why automating this process has allowed him to scale with just 7 team members.

Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the online media company Zango. While there, Zango ranked several times in the Inc 500 fastest growing companies ranking as high as #7. Businesses he created have generated over one billion dollars in revenue.

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691: How to Turn an Average Game into an Amazing One with Manuel Boca

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Want to know how to turn an average game into an amazing, mind-blowing one? Well today’s guest has millions of downloads to his games and he’ll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will discover some amazing retention strategies to make sure your users come back to your game.

Manuel Boca is a partner at Kobra, a newly founded game publishing company.

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689: Retention and Engagement Strategies with Arthur Castro

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Are you wondering how to make sure you have strong retention and engagement metrics? Well today’s guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you’re going to discover how he’s landed a feature by both Google and Apple for all the clients he’s worked with and lastly what you need to know when launching in a Latin America market.

Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena

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