Growing in Regulated Markets: SurpassMD’s Vivek Girotra on Privacy, AI, and Better Signals Signal engineering. Creative as targeting. AI guardrails. Better measurement. Agents doing the…
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App Ideas That People Are Already Searching For (Steal This “Tentacle Strategy”) Stop guessing what app to build. Start finding ideas that already have proven…
Case Study · Meta Ads CPI under $2. Manual targeting beat Meta's own algorithm. Advantage+ is Meta's default. It was not the right choice for...
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Case Study · Meta Ads How we scaled Meta trials without the budget Meta wanted. Meta said we needed $250/day to optimise. We found a...
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Case Study · ASO + Apple Search Ads $0 to $5K monthly revenue. 4 months. From scratch. A brand new app with no downloads and...
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Case Study · App Store Connect 126 lapsed users came back. Zero ad spend. Revenue was sitting dormant in an audience everyone had given up...
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Case Study · ASO + Custom Store Listing 133% more downloads. 8 days. One decision. The winning variant was already live. The only question was...
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Case Study · Monetization Three words that doubled revenue in 30 days. The paywall was not the problem. The words on it were. Monetization Optimization...
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Case Study · Monetization Paywall unchanged. Price unchanged. Revenue doubled. The product was good. The conversion funnel was leaving half the money behind. Monetization Optimization...
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What if I told you the “just spend on ads and go viral” mindset is quietly killing great apps? I sat down with Asher and…
