• 8 Mobile App Marketing Hacks That Will Improve Customer Engagement

    8 Mobile App Marketing Hacks That Will Improve Customer Engagement

    Designing and launching a mobile app is a huge accomplishment but you can’t expect your app to go a long way if you don’t perform proper app marketing. The most important thing is to find a way to use mobile app marketing to improve customer engagement as this will help …Read More »
  • 760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

    760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

    Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned. …Read More »
  • 759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti

    759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti

    Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers. Saulo Marti is the …Read More »
  • Tips to Finance Your Growing Business

    Tips to Finance Your Growing Business

    Photo by Sharon McCutcheon on Unsplash A business that is in the initial phase of growth needs financing in order to cope with increasing demands for production. There are costs associated with business expansion: you need more raw material, new equipment, more delivery channels, and employees to carry out day …Read More »
  • Mobile Attribution: Things You Should Know About It

    Mobile Attribution: Things You Should Know About It

    Photo by Thought Catalog on Unsplash The number of apps across iOS and Google is increasing by the day causing a typical smartphone user to get overwhelmed with the many choices they have. That’s why it is becoming increasingly important for app developers and marketers to pay attention to mobile …Read More »
  • 758: Launching a New Service in a Mature Market with Guillermo Gaspart

    758: Launching a New Service in a Mature Market with Guillermo Gaspart

    How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand …Read More »
  • Apps Gone Free vs Apple Feature

    Apps Gone Free vs Apple Feature

    In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=LvQYfj9RQScRead More »
  • 757: Native App Preloads with Matt Tubergen

    757: Native App Preloads with Matt Tubergen

    Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how indies can …Read More »
  • Apps Development: Then and Now

    Apps Development: Then and Now

    Photo by VanveenJF on Unsplash Apps help us with so many functions of our daily life. You can get apps that will wake you up in the morning, track the calories from your breakfast, give you direct access to your bank account, and so much more. When you get to …Read More »
  • How to Calculate Accurate ROIs from Apple Search

    How to Calculate Accurate ROIs from Apple Search

    Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.Read More »