Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
Read More
Today’s guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he’s using affiliates to drive targeted and engaged users, how he’s incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him.
Nate Hunter is the CTO at SuperDraft, Inc.
Currently, there are over five billion mobile users across the world, so whether you are a startup, a small business, or a large organization, you…
Today’s guest is a user acquisition expert with experience running campaigns for the social casino game category. You’re about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on.
Cuneyt Unar is the VP of Marketing at Celer Network.
Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies?
Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results?
Here are their best tips from the App Masters podcast interviews with UA practitioners from the top mobile companies including Calm, Peak, Blinkist, Viber, Ketchapp and more.
Mobile devices have succeeded in making an impact on businesses worldwide, and this doesn’t seem to slow down any time soon. With more and more…
Today’s guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO.
Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.
My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.
If you’re growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today’s guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should interact and lastly trends that he’s seeing in the mobile gaming space.
Peter Hansen-Chambers is the CFO at Hutch
Source All games are made with a single purpose: engaging players for an everlasting time span. Despite putting your heart and soul to your games…
