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545: Warner Bros. Games UA Manager on Fundamentals of User Acquisitions with Winnie Wen

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Today’s guest has managed a combined user acquisition budget of over $50M and she shares the fundamentals of user acquisition. You will discover key metrics for your soft launch, what platforms are best for downloads and which ad creatives convert the best.

Winnie Wen is Senior Manager, User Acquisition at Warner Bros. Games Entertainment Group of Companies.

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An Interview on Side Hustle Nation

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Here’s my interview on the Side Hustle Nation podcast! You will hear about the early days of the podcast when I was just doing hosting it on the side.

You’ll discover how I used lunch breaks, early morning, and late nights, to put out two episodes a week and start building up authority and an audience in the app space.

Within four months I had my first consulting client, and within seven months I became a full-time entrepreneur.

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544: Job Matching Based on Personality with Kieran Canisius

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Today’s guest is building a platform that matches jobs in the life sciences based on personality. You will discover how to balance building a product while running a services business, how to identify issues with relationships and processes and tips on managing a team.

Kieran Canisius is the CEO and founder of Zocket, the next big thing to come to life science career development and job hunting.

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543: YouTube Influencer Marketing for App Downloads with Pascal Clarysse

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Today’s guest is an expert on using YouTube influencers to drive downloads for your app. You will discover his strategy to find out if a YouTuber is worth their price, how an indie game company went from 0 to 1M downloads in 5 days and how to find your most profitable users.

Pascal Clarysse is CMO at Large at Eden Games and YouTube Influencer Marketing Consultant.

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Apple Feature Timeline (with Email Template)

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Getting your app featured by Apple is one of the best ways to drive and generate traffic; ultimately converting into hundreds of thousands of downloads – entirely for free. But the main problem is that, how exactly do you get featured amidst the myriad of apps getting submitted every single day? Simple! Just follow these effectual strategies and you’ll definitely stand out from the rest!

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541: Running an Agency After a Successful Product with Jo Overline

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Today’s guest made over a $1M with his viral app, The Ugly Meter, and he shares how he transitioned from a successful product to running a software development agency. You will discover how they help startups rapidly prototype their MVP, why planning is so important as your team grows and why he decided to run an agency rather than continuing to make more products.

Jo Overline is CEO / Co-Founder at SwingDev.

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