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441: How to use influencer marketing to launch your app with Heidi Yu

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I’ve been fascinated by influencer marketing and how to leverage it during an app launch, so I brought on today’s guest to talk through the strategy that has helped her clients get featured by Apple and reach the top free app for 5 days straight.

Heidi Yu is CEO & Founder at Boostinsider.

SPONSORS

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.

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440: Techcrunch writer Steve O’Hear on how to pitch him stories

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I’ve got Techcrunch writer Steve O’Hear to talk about the things you need to know when sending him a pitch and some ninja tips to make your pitch really stand out. Also, listen to the part of the show when I ask him rapid fire PR questions so he can call B.S. on some of my strategies.

Steve O’Hear is Writer at TechCrunch.

SPONSORS

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.

Read More

439: Using design as a tool to solve problems with Max Talbot-Minkin

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Today’s guest talks all about design and how to immerse yourself in the user’s shoes to really solve her problem. Also, listen to the part of the show when he shares what NOT to ask someone when you’re conducting a usability survey and the types of questions you should ask instead.

Max Talbot-Minkin at VP of Product and Design at TodayTix.

SPONSORS

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.

Read More

438: How WWE is innovating in mobile with Rob Kligman

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How does a big media company innovate in the constantly changing mobile landscape? Well today’s guess if the VP of Digital and Integrated Sales at WWE and he share how the company is bringing its content into the mobile space. Also, whether you are at a start-up or big company, he shares his advice on how to navigate the corporate environment.

Rob Kligman is Vice President, Digital & Integrated Sales at World Wrestling Entertainment.

SPONSORS

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.

Read More

437: How to use Scrum in your business with Dave West

By PodcastNo Comments

I’ve use the scrum methodology to better organize and run my business and also my life, so I brought on today’s guest to help us break down this methodology so you can do the same. Most people know Scrum for software development, but we both share ways we’ve used it in our personal lives. Also, listen to the part of the show when he shares how he got one of the co-creators of Scrum to become his mentor and how he cultivates and nourishes his network.

Dave West is Product Owner at Scrum.org

SPONSORS

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.

Read More

436: How changing an app category led to an Apple Feature with Hillary Pitts and Alicia Midland

By PodcastNo Comments

Today’s guests talk about how they used ASO to determine their app category and how that simple change led to an Apple feature and increased downloads. Also, listen to the part of the show where they share how they used local outlets to get press coverage on major sites like Mashable and Wareable.

Hillary Pitts is Digital Strategist at Smashing Boxes.

SPONSORS

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.

Read More