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386: Soft Launch Strategies for Hit Titles with Enrique Tapias

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Are you just launching your app worldwide upon your first release? Well I have the CEO of Genera Games, makers of Disney Frozen Freefall and Run Forest Run, to talk about what countries to launch in, what metrics to look at and the marketing push behind a soft launch. Also listen to the part of the show where he shares how he scaled the company from 25 people to now over 150.

Enrique Tapias is the CEO at Genera Games.

Enrique Tapias
https://es.linkedin.com/in/enriquetapias

Genera Games
http://www.generagames.com/

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November 23, 2015
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385: How to Find the Value of Your Agency with Doug Hexter

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Are you having trouble finding the benefits or value that you can provide to your clients? Well listen to how today’s guest found the value within his company and how that helped him get more clients. Also, listen to the part of the show where he shares how to make an idea profitable.

Doug Hexter is Co-founder and CEO at WoofTrax, Inc.

Doug Hexter
https://twitter.com/doughexter

Walk for A Dog
http://www.wooftrax.com/

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November 20, 2015
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384: How to Use Technology to Change the World with Kurt Collins

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How do you use technology to make a real impact in the world? Well today’s guest talks about the importance of trying to find the role that technology plays in the world and how you can find ideas just by paying attention to world events. Also, listen to the story of when he had to shut down his previous company where he raised half a million dollars and the non-profit that was born from that experience.

Kurt Collins is Director of Technology Evangelism & Partnerships at Built.io

Kurt Collins
https://twitter.com/timesync

built.io
https://www.built.io/

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November 18, 2015
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383: How to Increase Your Signup Conversions with Cobi Druxerman

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Are you looking for ways to improve your signup conversions? Well today’s guest is the co-founder at Taplytics and he shares how Frank and Oak increased their signups by 150%. Also, listen to the part of the show where he shares the tools and tactics that you can use to really delight your customers.

Cobi Druxerman is Co-Founder, CMO at Taplytics.

Cobi Druxerman
https://twitter.com/cdrux

Taplytics
https://taplytics.com/

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November 16, 2015
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382: Finding the Right Features by Asking Why with Wyatt Gallagher

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Are you building your app right after you get the initial idea? Well today’s guest had his app featured by Apple and Techcrunch and he reveals his process of finding the right features by asking why a few times to yourself. Also, listen to the part of the show where he shares the impact on sales from being featured on Apple vs Techcrunch.

Wyatt Gallagher is the Co-founder & CEO at Boldened.

Wyatt Gallagher
https://twitter.com/wedgius

Boldened
http://boldened.com/

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November 13, 2015
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Create Stunning App Store Screenshots That Increase Downloads

By ASO, Blog9 Comments

Are you trying to increase downloads through App Store Optimization?

Did you know that improving your screenshots can lead to more downloads?

Optimizing your store listing is one of the most important things you can do for your app’s positioning within the app store. It amplifies organic user acquisition on the app store as well as your own marketing efforts.

In this article, you will discover how to create stunning screenshots for both Google Play and Apple’s App Store.

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November 12, 2015
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381: How Misko Dzamba Raised $80K for His Physical Product

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Are you looking to create your first physical product? Well today’s guest reveals the step by step process he used to create and then raise over $80,000 for his smart pet monitor on IndieGoGo. Also, listen to how he learned about the importance of marketing and design from failing at his initial crowdfunding campaign.

Misko Dzamba is Sr. Software Engineer at Atomwise and Co Founder at PetBot Inc.

Misko Dzamba
https://twitter.com/ThePetBot

PetBot
http://www.petbot.co

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November 11, 2015
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380: How Personalizing a Pitch Led Press and Partnerships with Daniel McLean

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Are you having trouble getting a response from a reporter or influencer? Well listen to how today’s guest personalized his pitch to get media exposure and also a partnership with Verizon. Also, listen to the part of the show when he shares some questions you should ask yourself to see if your app idea is actually worth pursuing.

Dan McLean is the founder at EmojiFace.

Daniel McLean
https://twitter.com/dmclean93

Emojiface
http://emojiface.com/

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November 9, 2015
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379: Interview Questions You Should Ask a Potential Co-Founder with Ray Christian

By PodcastOne Comment

Are you looking for a co-founder to start your next business? Well today’s guest found his co-founders through mutual friends and he talks about the key questions that helped him decide if they were a good fit or not. Also, listen to how he leverage a post that Huffington Post published about his app to gain even more press coverage.

Ray Christian is CEO at Textpert.

Ray Christian
https://twitter.com/textpert_app

Textpert
http://textpertapp.co/

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November 6, 2015
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6 Overlooked Components of App Store Optimization

By ArticlesOne Comment

Are you using App Store Optimization to increase downloads?

Are you looking for simple strategies that you can use to increase your app’s exposure and downloads?

In this post, you will discover a few elements of App Store Optimization that most app developers overlook, but can have a huge impact on your app downloads.

While the common strategy is to focus on the app name, keywords and the App Store description, there are some other components of App Store Optimization that can have a major impact on downloads.

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November 5, 2015
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