Sponsor
App Radar will save you time with their unified and connected ASO workflow and save you money with their Apple Search Ads team who will optimize your campaigns and increase your ROAS. See why companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.
Let Adjust unify all your marketing activities into one powerful platform, and give you the insights that you need to scale your business. Adjust provides 100% accurate mobile app tracking so you can make better informed marketing decisions. See why more than 25,000 apps have implemented Adjust’s solutions.
Show Notes
Today, I’m going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use this tactic within your app to make it go viral.
Brilliantly Branding Apps to Downloads
Christy’s first 500k downloads were all from word of mouth and she did this by adding a simple logo in the app. Inside Plann, they have placed their logo in the direct top of the workspace. Christy understands that people get social media anxiety and that they would often screenshot their work-in-progress and share it to friends. What she did not expect was that they would do this in Facebook groups with thousands of people in it, to get their opinion. The shared work stirred interest on what app they were using and since people see their logo in the screenshots, they get to see what app to check out. This served as free, extra marketing for her.
Show Mentions
– Clever Tips to Help Your App to Go Viral with Christy Laurence (Podcast Episode)
– Plann
– 7 Instagram Grid Layout