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770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales

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Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast.

You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

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769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson

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Today’s guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative “handoff” strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate.

Rebecca Nackson is the Founder at Notable.

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Questions to Ask A Digital Marketing Agency

By Articles, PodcastNo Comments

In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago.

Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.

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