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729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

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We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring — just the way I like it.

Esther Crawford is the Co-Founder and CEO at

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App Mastermind in Barcelona

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Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business.

This event is limited to 8 attendees to ensure the highest quality of founders and an environment where real relationships can be built.

Reserve Your Spot:
https://appmasters.com/retreat

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Google Play Link Building Strategy – How it Works

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What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=0g1Vve0xuYI

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How to Increase Mobile App Retention Rate Through Customer Support

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Want to know a simple way to increase your mobile app retention rate? Well, today’s guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=EGus8l6b93o

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725: Programmatic Targeting with Eric Seufert

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Today’s guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there’s a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model.

Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

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How to Change From In-App Purchases to Subscriptions

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Want to know how to go from a one-time in-app purchase model to a subscription based app?

In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:

– How she knew that a one-time in app purchase wasn’t a sustainable business model?

– Whether a monthly and annual subscription was more popular?

– Other strategies that she implemented to get conversion rates from 1% to 6%?

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk

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