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An Interview on The Brand Journalism Advantage: How To Get A Reporter’s Attention

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Listen to Steve’s interview on The Brand Journalism Advantage and shares how to get Reporter’s attention. You will discover:

Use Instagram
Engage: communicate with reporters about things they’re talking about.
Give a reporter the exclusive: first right to publish your announcement.
Embed juicy details: put the GIF inside the email.
Personalize your pitch: do your homework on the reporter so you can personalize the pitch.

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568: 10X Revenue with ASO and Apple Search Ads with Marco Wenisch

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I can’t wait to share this indie success story. I met today’s guest earlier in the year and since then he has 10X his app revenue using ASO and Apple Search Ads. You will discover his strategy for optimizing keywords in his Search Ads campaigns, a hack to let Apple come up with the best keywords and why adding more keywords actually hurt his campaign.

Marco Wenisch is the CEO and Co-Founder at di Venisco and Economic Solution AppsMacro’s Planner

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565: How to Market a Game Profitably with Jeff Gurian

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Today’s guest is the VP of Marketing & Ad Monetization at Kongregate and he shares how to market a mobile game profitably and at scale. You will discover how they start A/B testing during the game conception phase, why they focus on ad engagement as a critical metric, how to use organic growth to fund UA, and how indies can better monetize their games. It’s a jam packed episode that you don’t want to miss.

Jeff Gurian is VP, Marketing & Ad Monetization at Kongregate (a Game Stop company).

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An Interview on Breaking the Borders: How to Create Buzz for Your App Launch

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Listen to Steve’s interview on Breaking the Borders and shares how to Create Buzz for Your App Launch. You will discover:

How Steve got into the app space
The first assignment Steve had in marketing
One thing that Steve feels like they do really well right now
What happened that caused him to have 100K downloads in one weekend
Success strategies for PR for our app
When you should start creating a buzz
How to test and track your emails
The optimal day and time to launch an app
The best day of the week to send someone an email
How to get press for your app
The email template that Steve uses to get press

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