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About the Episode
You know how when you create mockups you end up with something that looks like a prototype and not a real app? Well today’s guest talks about how you can easily and quickly create beautiful looking prototypes to get early user feedback. Also, listen to the part of the show where he talks about how talking to real users led to a break-through in the app’s design.
Creating Interactive Prototypes to Get Better User Feedback
One of the ways Jose’s team gathers user feedback is creating a functional prototype, then they bring it to the movie theater and have people go through them to check if the research they did in paper translated to the prototype. They incorporated interactive elements such as animations in their apps so they used a combination of Photoshop and Quartz Composer which lets you program easy and interactive animations so when you show it to the user, you can get a better response. With Quartz Composer, you don’t have to program a single line of code but you can already let the user see how the app is going to work because of the moving images.
Going Out of the Usual Format Because of User Feedback
Jose’s team spent a lot of time in movie theaters to really understand what the pain points of movie goers are and where they can help. One of the things they have uncovered during this phase is that people are not really married to one movie theater, so one of the things they focused on was in the movies themselves and not the place. So unlike other apps, when you open theirs, you will see all the available movies in your area so you can pick one to see which theaters around are showing the movie, not the other way around.
What advice would you give to anyone looking to build a mobile app?
Focus on the user and really understand how people are using your platform as that is the only way to improve your apps. Venture in Android as well as there are a lot of people using in that platform.