Skip to main content

Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates.

Jon Lau is the Senior Manager of Growth at DraftKings.


2:26 – Creating ads for your users, not for you
9:48 – Programatic Advertising: budget needed and recommendations
13:31 – Effective tips in creating creatives and where to get inspiration
18:37 – Retention strategies to bring users back
22:51 – Overlooked marketing channels and what you should be doing more of
24:45 – As a UA lead, how to think ahead and innovate

Show Mention

– Fav app: Clash of Clans: (iTunes | Google Play)


Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.

Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.

Leave a Reply