Coming up I’m going to share why you should cut next year’s goals in half and I got research why this philosophy will work.

When I started as an entrepreneur, I believed that setting a big goal was the key to achieving success. So I did, I set a big goal for myself on my first year of entrepreneurship.

I achieved that goal on my 3rd year of entrepreneurship. It took me that long to hit that goal.

Bill Gates said, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.”.

I figured, rather than doubling my goals next year, like what I have done every year since I started my business, I’m going to cut my goal in half, and do more of the things that make me happy.

Running the business makes me happy, and I obviously want it to grow, but this time, instead of planning to double its growth, I’m going to do more of the things that make me happy. So that’s connecting with more people, doing more mastermind communities and running more events.

According to the University of Southern California and Harvard, studies found that offering meaningless, small rewards can increase motivation. It doesn’t matter how small the reward is, but the thought of having a ‘win’, inspires people to keep working towards a larger goal.

So, what’s your large goal for next year?

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog

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