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Description
Today’s guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he’s using email marketing to keep users engaged and learn why they’ve churned.
Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.
Highlights
04:50 – Most effective Growth Channel: Facebook vs Google UAC vs Apple search ads
08:30 – Creative Optimization: Focus on broad strokes, not little details
10:15 – How Studio streamlined the Machine Learning process for user acquisition and retention
14:00 – Working with a data scientist: Key metrics to increase growth and retention
18:50 – Strategies to optimize NPS survey
23:40 – Segment: The data pipeline to determine user churns, sign ups, and on-trial users
Show Mention
– TryMyUI
– Iterable
– Segment
– clearbrain
– Fav app: Bowling: (iTunes | Google Play)