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Today’s guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he’s using email marketing to keep users engaged and learn why they’ve churned.
04:50 – Most effective Growth Channel: Facebook vs Google UAC vs Apple search ads
08:30 – Creative Optimization: Focus on broad strokes, not little details
10:15 – How Studio streamlined the Machine Learning process for user acquisition and retention
14:00 – Working with a data scientist: Key metrics to increase growth and retention
18:50 – Strategies to optimize NPS survey
23:40 – Segment: The data pipeline to determine user churns, sign ups, and on-trial users