Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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Today’s guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he’s using email marketing to keep users engaged and learn why they’ve churned.
04:50 – Most effective Growth Channel: Facebook vs Google UAC vs Apple search ads
08:30 – Creative Optimization: Focus on broad strokes, not little details
10:15 – How Studio streamlined the Machine Learning process for user acquisition and retention
14:00 – Working with a data scientist: Key metrics to increase growth and retention
18:50 – Strategies to optimize NPS survey
23:40 – Segment: The data pipeline to determine user churns, sign ups, and on-trial users
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