Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.

Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.


Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast.

You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

You will discover:

– How to optimize your creative when UA is becoming more and more automated
– What aspect of the creative process should smaller publishers focus on
– How to come up with out of the box ideas for creative
– Why you should A/B test your monetization schemes
– What are the top of the funnel metrics that you should focus on
– What are the downstream metrics that are the most important

Joseph Kim is a Partner & Podcast Producer at Deconstructor of Fun.

Jonathan Y. Lau runs Growth at DraftKings.
Nebojsa Radovic runs the User Acquisition Platform at N3TWORK.
Doron Kagan is the Co-Founder & CEO at Game of Whales

Visit Pollen VC:


04:56 – The aspects of the creative process to focus your resources on
08:12 – How to win when competing with unlimited budget companies
09:40 – Sourcing of creatives: ideas and tools to come up with crazy, out-of-the-box ideas
12:57 – Top-of-funnel metrics that you should be looking at; and the types of companies or games that you should be measuring downstream metrics for
20:29 – How to optimze creatives for smaller teams with limited resources to get the biggest bang for your buck
24:13 – Training your engineers, not just your marketing team, to think from the A/B testing perspective of game development or from the post-release state

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.