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Description

Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast.

You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

You will discover:

– How to optimize your creative when UA is becoming more and more automated
– What aspect of the creative process should smaller publishers focus on
– How to come up with out of the box ideas for creative
– Why you should A/B test your monetization schemes
– What are the top of the funnel metrics that you should focus on
– What are the downstream metrics that are the most important

Moderator:
Joseph Kim is a Partner & Podcast Producer at Deconstructor of Fun.

Panelists:
Jonathan Y. Lau runs Growth at DraftKings.
Nebojsa Radovic runs the User Acquisition Platform at N3TWORK.
Doron Kagan is the Co-Founder & CEO at Game of Whales

Visit Pollen VC:
https://pollen.vc/

Highlights

04:56 – The aspects of the creative process to focus your resources on
08:12 – How to win when competing with unlimited budget companies
09:40 – Sourcing of creatives: ideas and tools to come up with crazy, out-of-the-box ideas
12:57 – Top-of-funnel metrics that you should be looking at; and the types of companies or games that you should be measuring downstream metrics for
20:29 – How to optimze creatives for smaller teams with limited resources to get the biggest bang for your buck
24:13 – Training your engineers, not just your marketing team, to think from the A/B testing perspective of game development or from the post-release state

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.