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Description

Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

Moderator:
Josh Burns is the Founder at DigitalDevConnect.

Panelists:
Martin Macmillan is the CEO and Founder at Pollen VC.
Eric Kress is a Principal at Gossamer Consulting Group.
Joe Werner is the Managing Director at SVB Financial Group.

Visit Pollen VC:
https://pollen.vc/

Highlights

02:28 – Funding and the different ways to raise money
08:04 – What venture capitalists are looking for, what they are interested in, how are they evaluating opportunities
11:40 – Other avenues to pursue for different funding needs
16:52 – The main areas of focus, the variables, the core metrics of the business that investors are looking for
19:57 – In-app purchases, ads, subscriptions — what is the more attractive business model to investors?

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.