Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.

Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.


Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

Josh Burns is the Founder at DigitalDevConnect.

Martin Macmillan is the CEO and Founder at Pollen VC.
Eric Kress is a Principal at Gossamer Consulting Group.
Joe Werner is the Managing Director at SVB Financial Group.

Visit Pollen VC:


02:28 – Funding and the different ways to raise money
08:04 – What venture capitalists are looking for, what they are interested in, how are they evaluating opportunities
11:40 – Other avenues to pursue for different funding needs
16:52 – The main areas of focus, the variables, the core metrics of the business that investors are looking for
19:57 – In-app purchases, ads, subscriptions — what is the more attractive business model to investors?

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.