App Radar is changing how App Store Optimization is done. The tool helps developers get their apps and mobile games discovered in the app stores and manages your entire ASO workflow through one simple interface. Not only that, once your ASO is fixed, App Radar will also help you set up optimized Apple Search Ads to help you scale up your User Acquisition results.
Industry-leading companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.
To preview the tool, you can start a free trial here.
Today’s guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it’s so critical for the founder to provide customer support.
Criteria for New Projects
After Owen sold his company, he had an urgency to start something but he just didn’t jump to anything which came to mind. In coming up with his new project, Owen had a list of criteria and if that venture does not meet any of them, he let it pass. There was a bunch of them but the main ones included:
He doesn’t want something which will require two sides of the coin to make it work, and
He doesn’t want to buy himself a job — he wanted to do something once and it’ll pay for life.
Founders Providing Customer Support
Owen takes care of customer service for UBrand because he wants to know first hand what is happening. He wants to hear the feedback not just from their clients but also from their clients’ clients. He takes the feedback, analyzes it, figures out why it is happening and thinks of possible systems which can fix those issues so that they don’t happen again. He also believes that no one gives customer service as good as the owner.
A strategy that did not work as well as he thought was talking to small business owners with just one location. They saw a pattern wherein these solopreneurs were too scared to do anything new. They found that guys with 2 or multiple locations had a totally differnt mindset. The were proactive, they learn how to delegate, they were growth oriented.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.