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About the Episode
Do you want to learn how to better retain your users? Well today’s guest has helped to create some of the largest gaming franchises on the planet and he shares his user experience funnel to show you how to really analyze your game design. Also, listen to the part of the show where you will discover how to properly plan an app launch.
How To Better Retain Users
Tom Kinniburgh from Game Analytics gives us some insights on how to build a game or app that will retain more users which can translate into earnings for your apps. Game Analytics is a tool for game developers so they can keep track and understand user or player behavior.
Improve your game icon, it’s equivalent to a business card, make sure it stands out.
The first minute after the game has been installed and opened, is the most crucial for any game because this is the time when 80% of users will decide whether or not they like your game or not.
Listen to the podcast to find out more!
How To Analyze Your Game Design
Analyzing game design can be a grueling task, and that’s just what Tom Kinniburgh talks about in this podcast. He tells us that retaining users is important in the success of any game. When building a game, make it simple and then build on that. UI should be easy and pleasant, it should have interesting characters, it should be challenging but not too challenging. Keep improving it. Listen to the podcast to get the full details on how to analyze and improve your game design.
How To Properly Plan An App Launch
Testing is key. Always expect the unexpected and prepare for the unexpected to happen. Make a checklist of features that you can use to upsell the game. Check out Tom Kinniburgh’s GDC presentation
Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.