Tom Kinniburgh

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About the Episode

Do you want to learn how to better retain your users? Well today’s guest has helped to create some of the largest gaming franchises on the planet and he shares his user experience funnel to show you how to really analyze your game design. Also, listen to the part of the show where you will discover how to properly plan an app launch.

Tom Kinniburgh is Head of Business Development at GameAnalytics.

Show Notes

How To Better Retain Users

Tom Kinniburgh from Game Analytics gives us some insights on how to build a game or app that will retain more users which can translate into earnings for your apps. Game Analytics is a tool for game developers so they can keep track and understand user or player behavior.

Improve your game icon, it’s equivalent to a business card, make sure it stands out.

The first minute after the game has been installed and opened, is the most crucial for any game because this is the time when 80% of users will decide whether or not they like your game or not.

Listen to the podcast to find out more!

How To Analyze Your Game Design

Analyzing game design can be a grueling task, and that’s just what Tom Kinniburgh talks about in this podcast. He tells us that retaining users is important in the success of any game. When building a game, make it simple and then build on that. UI should be easy and pleasant, it should have interesting characters, it should be challenging but not too challenging. Keep improving it. Listen to the podcast to get the full details on how to analyze and improve your game design.

How To Properly Plan An App Launch

Testing is key. Always expect the unexpected and prepare for the unexpected to happen. Make a checklist of features that you can use to upsell the game. Check out Tom Kinniburgh’s GDC presentation

Show Mentions

– 15:44 bench mark 80% of users playing for 1 min
Tom Kinniburgh GDC presentation
Google Consumer Survey
– Fav app: Pokemon Go (iOS & Google Play) & Dungeon Raid (iTunes | Google Play)

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.