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Big Balli - Giacomo Balli

Big Balli – Giacomo Balli


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About the Episode

Are you looking for clever ways to monetize your app? Well today’s guest talks about how you can use affiliate marketing to generate revenue in your apps. Also, listen to the part of the show where he tells us how he decides to build his next big app idea.

Giacomo Balli is a mobile consultant and entrepreneur. Check out his website at

Show Notes

Using Affiliate Marketing to Generate Revenue 

Often time, develops just resort to the usual marketing tactics: banner ads, in app downloads, etc. But there are so many other things you can do both within and outside the app and one of the most basic strategies which is not being exploited as much on the web that a lot of people can tap into is affiliate marketing.

If you are going this route, ensure that your suggestions are interesting and is related to your users’ interests. For example, show these products only after they search for something to be sure that they are interested and show only those which are similar or related items. Another beauty of affiliate marketing is that you have a referral window where you can get commission for the purchases of your referrals after, say, 24 hours.

Affiliate programs you should consider include iTunes, Amazon (you can still leverage on them by finding ways to drive users to click from a desktop), and the thousands of online sites which offer affiliate marketing. For you to find them, just sign up in an affiliated portal and you will have a huge list of websites with online commerce which offer affiliate programs. After that, just find something that’s related to your product, explore but make it something truly related to your users.

How You Decide to Build Your Next App 

Once Giacomo has an idea for an app, he just goes and builds them but sometimes, he can have so many ideas and experience had taught him that not every idea that you think is awesome will be awesome. So he shared that he writes every idea down and look at that list months later and if it still makes sense after all that time, he will then put the effort in building that app.

What is the #1 thing you’d like the listener to walk away with from this interview?

Start as soon as you can and put something out there to validate. Focus on your core product and don’t add too many bells and whistles. Make sure you find ways to test and do analytics. Track everything as much as you can.

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