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Are you looking for a simple way to drive over 100,000 downloads in a matter of days?

In this video, I share my favorite growth hack to instantly drive downloads for your app.

My favorite mobile growth hack


Hey there, it’s Steve P Young, founder of, and today I want to share with you my favorite growth hacking strategy to drive hundreds of thousands of downloads. It’s a strategy that we’ve used for our own apps, and it’s something that we’ve used for our clients, and seen hundreds of thousands of downloads driven multiple times, just using this very campaign.

And it’s a campaign called Paid To Free, or Apps Gone Free campaign. Back in the days, it used to be a campaign that would drive millions. But because of the App Store, and it’s a little bit more crowded now – it drives hundreds of thousands of downloads. And so if you’re not familiar with campaign, it’s when – if you have a paid app, you make it free for a couple of days. And you get media exposure, that’s important to know. You have to get media exposure, and you can drive hundreds of thousands of downloads.

It can be anywhere from – what we’ve seen on the low end – 5000. On the high end, it’s been hundreds of thousands of downloads for this campaign. And it’s a simple strategy. And so if you look into the show notes below, you’ll see how – we explain, we wrote a blog post about how you do this particular campaign.

And while this campaign is sort of known – I know what you’re thinking. “Hey, I’ve got a free app, I don’t have a paid app – what am I supposed to do?” And what most people don’t know, is that if you’ve got a free app, you can make one of your in app purchases for free – and still run this campaign. And it’s – for the in app purchases, you have to know that it has to be a non-consumable. So think – something that consumers can buy once, and use multiple times within your app. Something like remove ads or a weapon, or something like that.

And it’s crazy, ’cause we’ve actually run this campaign for an in app purchase that had virtual goods. So you had to use 3 gems, and you couldn’t buy 3 gems, you had to buy a pack of like 25 or something. But you had to use 3 gems to unlock this weapon. And we made it free for a couple of days. Got some media exposure for it, and drove thousands of downloads, just using that campaign.

So if you want to learn more about this campaign, look at the show notes below. It’ll explain to you exactly how to run it, all the big sites that you’ve got to target. Because you do need media exposure. You can’t just make your app free and just hope that people will find it. You need a big blog, such as App Advice or BGR to cover this campaign.

And for those who are worried, “Hey, will it suck out my paid revenues?” No it won’t, we’ve actually seen increases from a bump – after we make it go back to paid, we’ve seen bumps in revenue when we’ve run this campaign. And now my daughter is here to interrupt me a little bit. Hi baby. Say hi. And that’s it guys, take care. Bye.


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