App Radar is changing how App Store Optimization is done. The tool helps developers get their apps and mobile games discovered in the app stores and manages your entire ASO workflow through one simple interface. Not only that, once your ASO is fixed, App Radar will also help you set up optimized Apple Search Ads to help you scale up your User Acquisition results.
Industry-leading companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.
To preview the tool, you can start a free trial here.
Here are three ways to guarantee an increase in app downloads using app store optimization:
Keyword Research – find the best key words for your app in terms of traffic, relevance and difficulty scores. Use tools such as App Radar to find the most popular terms with the least difficulty.
Screenshots – optimize your on-page app store listing through screenshots which lead to what the app does. Your first screenshot should be your unique selling point. You can also add in social proof such as an Apple feature or major brands using your app. The rest of the screenshots should then highlight features and benefits.
The Spanish-Mexico Hack – The US App Store indexes the Spanish Mexico localization so this allows you to double the number of keywords that you can target within your app. Check out the video for a walkthrough on how to do this.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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