Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.
Today’s guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative “handoff” strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate.
08:56 – Uncovering answers through data; and growth channels which excite them
14:47 – Why visualization is such a big thing
19:28 – Project management and processes that Rebecca has in place to ensure teams are communicating effeciently
24:38 – Her perspective and approach towards growth
34:30 – Bringing what worked in one industry to another
– Fav app: Rent the Runway: (iTunes)
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Latest posts by Steve Young (see all)
- 771: How to Finance Growth Through VC Funding and/or Debt - February 18, 2020
- 770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales - February 11, 2020
- 769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson - February 4, 2020