Today’s guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative “handoff” strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate.
08:56 – Uncovering answers through data; and growth channels which excite them
14:47 – Why visualization is such a big thing
19:28 – Project management and processes that Rebecca has in place to ensure teams are communicating effeciently
24:38 – Her perspective and approach towards growth
34:30 – Bringing what worked in one industry to another
– Fav app: Rent the Runway: (iTunes)
Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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