The common misconception about ASO is that it will either bring about tremendous amounts of growth or none at all. There are those who whole-heartedly believe in ASO and those who shut it down altogether. As for me, I have friends who have built entire 7-figure businesses purely based on ASO so I know it works. But ASO is just a piece in your overall marketing plan; it is not the be all and end all.

To view how my clients are doing in terms of growth, I put together a Google spreadsheet and called it my ASO calculator. It shows daily and monthly downloads and cost savings. Through this tool, I would share to my clients that although you feel that you are gaining very few downloads in a daily basis, if the growth is continuous, by the end of the month, you would actually see that it adds up to something. And due to this, you get respectable savings which you can use for other marketing campaigns. That is the power of ASO.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog