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Today’s guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO.
3:29 – When Founders should start maturing and hire a CFO.
5:18 – What founders need to have in order before a CFO comes in.
6:28 – Revenue milestones to assess to determine if you are ready to bring in a professional.
7:53 – How UA managers should interact with their finance teams.
11:33 – Finding a licensing partner and other licensing tips.
18:12 – Where Peter thinks the mobile space is headed.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Latest posts by Steve Young (see all)
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- How to Calculate Accurate ROIs from Apple Search - November 5, 2019
- 756: Using Affiliates to Increase User Base with Nate Hunter - November 5, 2019