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Industry-leading companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.

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Show Notes

Influencers can be impactful in marketing apps but how do you determine who to partner with?

Unfortunately, there are no fixed metrics in which to gauge which influencer can be effective as the number of followers cannot be sole predictors of marketing success. So, focus your sights on engagement and the quality of it.

One of the greatest value of an influencer as well is the content they create. Even if they don’t bring in anything but amazing content — shareable, repeatable, scalable content — you can take these and reboost and repurpose it for years.

Look for leaders of your niche or hashtags and that person can be your candidate. You can start with a general hashtag, then slowly narrow it down. Once you see who are dominating those hashtags, do not approach them yet. Follow them and observe them for a couple of weeks to see if they are the right fit. If you like what you see, NG recommends interviewing them as well to minimize any problems along the way.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.