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Show Notes
Influencers can be impactful in marketing apps but how do you determine who to partner with?
Unfortunately, there are no fixed metrics in which to gauge which influencer can be effective as the number of followers cannot be sole predictors of marketing success. So, focus your sights on engagement and the quality of it.
One of the greatest value of an influencer as well is the content they create. Even if they don’t bring in anything but amazing content — shareable, repeatable, scalable content — you can take these and reboost and repurpose it for years.
Look for leaders of your niche or hashtags and that person can be your candidate. You can start with a general hashtag, then slowly narrow it down. Once you see who are dominating those hashtags, do not approach them yet. Follow them and observe them for a couple of weeks to see if they are the right fit. If you like what you see, NG recommends interviewing them as well to minimize any problems along the way.