Are you looking to find investors for your new mobile game. Well, I’m going to show you a simple way to raise money and if it’s even worth it.

Start with Your Family and Friends

Your family and friends are among the persons who love you the most and they will likely support you. Also, accredited investors want to see that you’ve got some skin in the game and that you’re willing to approach your friends and family first before they even start considering your game.

This is not always the case. If you have past success you can directly approach accredited investors. Otherwise, start with your family and friends.

Use Platforms to Raise Money for Your App

You can also use platforms like We Funder to raise money for your app. However, they need you to push it so you may still need your family and friends to get the word out there and get the initial investment.

People will not support your right off the bat. You need to have a seed. We Funder is an equity platform so people can invest in as little as $100 and get equity in your company.  Unlike Kickstarter where you’re buying and backing a product in We Funder, you’re getting a real equity for a small investment.

Getting your friends and family involved early is an advantage so when their friends see your page they will see that you’re pretty close to reaching your goal and that’s what you want.

You can also use retargeting to get more people. You can do this by putting a Facebook pixel to run ads and target the people that checked out your page so that you can follow them and let them know that you still exist and you’re pretty close to your goal.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.

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